WHAT DOES IT TAKE TO BE A PROFESSIONAL MODEL?
(1) Having the look and talent that someone
needs (generally the client) bad enough for the project they are working on at that time that they will pay you for your time.
(2) Making life easier for the art director and the photographer so they will want to work with you, and not throw you out of
their studio. And ...
(3) Making sure the client, photographer, and art director know you want to work.
FIRST THING TO UNDERSTAND
All modeling, except for some glamour, is client driven.
There is no need for a model (or for that matter, a photographer) until a client has something to sell (a product, service, or idea)
or in the case of editorial an idea to convey. At this point, the client becomes willing to part with the Rupees (the money stream)
to accomplish his/her sales or editorial goals and a model is hired.
So, when we look at different types of modeling we are looking
at different classes of clients. As an example, the Fashion Industry is dependent on using models in its advertising, promotion, and sales material.
In certain top fashion market cities this can lead to many job possibilities and high fees. So when considering a modeling career you must start
by looking at the different types of modeling being demanded by clients, the requirements for a given type of modeling and if your physical, talent and
personality are right for that type of modeling
GUIDELINES FOR WHAT IT TAKES TO BE A MODEL.
The first thing you have to consider is what
type of model do you want be?
1. If you are trying for high fashion modeling, the runways
of Paris, the cover of Vogue, etc., the requirements are very strict.
2. If you are hoping to do
commercial modeling (such as product or lifestyle) the requirements are much flexible.
3.If you want to
be a glamour, or pin-up model, this area has its own set of requirements.
TYPES OF MODELING
The market determines what models are needed.
These needs tend to cluster into market segments and allow us to look at types of models.
It is important to understand the type of model you want to be. By understanding the type
of modeling you are interested in you can learn what the requirements are and if you can meet them.
This also helps in avoiding getting ripped off (more about this on the scam page). I have seen the greatest
number of rip-offs and bad business decision happen when a wannabe model is thinking of one type of modeling
(usually high fashion) and a scout, agent, photographer, etc. is recruiting for another (life style, Playboy glamour).
So it is very important you understand what type of modeling you are interested in.
HOW DO YOU FIND WORK AS A MODEL?
There are two approaches: 1) You get trained in a modeling institute like IIAM. 2) You go out and find the work yourself.
In both cases you must start with a TEST SHOOT Guidelines: 1) Use a Polaroid or digital camera. 2) No posing. 3) No makeup
The 10 Photos You Will Need to Take in Your Test Shoot: Shot #1: straight on, no smile, hair up. Shot #2: straight on, no smile, hair down. Shot #3: straight on, smiling.
Shot #4: right profile, hair up. Shot #5: left profile, hair down. Shot #6: full length; straight on, no smile. Shot #7: full length; left profile, hair up. Shot #8: full length;
taken from rear side, hair up. Shot #9: upper body; straight on, hair up. And Shot #10: upper body; straight on, hair down.
Note: hair up (tied or in a bun) or down (flowing)
refers to females only; male and females should keep shoulders up in all photos.
PROFILE OF MODEL
Professional modeling is a tough business. Only certain people can stand up
to the hard work schedule and stress that modeling demands. So what are some good traits for a model? 1) Love the Show - When you hear, 'It's show time' or Time
for magic' do you come alive? If you love performing and being in front of an audience, whether it's a room full of people or the eye of the camera, you will enjoy
modeling. 2) Hard Working - A photo shoot can run as long as 16 hours and at all times of the day & night. And at the end of the day you still have to be in
shape and look beautiful. 3) Projection - You must be able to project your personality, your charisma,and your sex appeal. 4) Intelligent - There is a lot to learn
about modeling. If you can't learn it fast you could get eaten alive. 5) Extrovert - You need to like new experiences, challenges, and meeting new people.
6) Good Self Esteem - Good self-esteem can help pick you up and get you through those tough times. 7) Ambition - For most, careers in modeling won't come easy.
You will have to be ambitious enough to achieve success. 8) Self-Starter - You must be able to take charge of your training, your physical upkeep, your finances
and your life. 9) In Control - You need to be able to control your health (size and fitness). 10) Organized - You have to keep track of your schedule, and your body's
FASHION AND BEAUTY MODELING
The Garment and Beauty product industries are large users of models.
People want to see what clothes or beauty products look like on somebody. Your high-fashion, designer-label garments are designed
for what fashion designers view as the "ideal man or woman."
If you are going to work in front of the camera you need to be photogenic,
and this you won't know until you do a test shoot.
On the money - Top High Fashion models (there are just a handful of these folks)
make more money then any other models (I have seen incomes as high as 2 crore Rupees a year). By contrast a model doing a fashion show at
a local mall may get paid 500 to 2000/-. Most beginners will earn almost nothing initially. This shows the wide range of income one might
expect in fashion modeling.
FASHION EDITORIAL MODELING: Vogue,
Elle, Femina, Cosmopolitan, etc. - these and many other magazines today that focus on fashion have lots
of editorial pages they must fill each month. Many of these editorial pages feature models wearing what
the magazine thinks will be the next trend in fashion. Editorial work does not pay as well as other types
of high fashion modeling but it is great for building a model's reputation and getting tear sheets for one's portfolio.
FASHION RAMP MODELING: Clothing designers traditionally show their new collections twice a year
(Fall and Spring) to prospective (store) buyers by sending models down a ramp or runway. How well a model brings the clothes
to life and shows important features of the garments can determine how well they sell. So it is worth it to a designer to have
the most ideal models show these collections. This leads to why models have to meet very strict requirements and why they get such
high fees for this type of work (5,000 to 50,000/-). These young models tend to be very tall, slender and move very well in clothes.
FASHION CATALOG MODELING:There are a lot of clothing catalogs produced.
These catalogs, whether business-to-business, store, or direct marketing, require models to
pose in the clothes they are trying to sell.
FASHION SHOWROOM MODELING: Modeling for buyers in the designer's showroom.
FASHION PRINT MODELING This is fashion and beauty for print advertising.
It can be display ads or collateral print materials. This is the most demanding work to
get but pays the best because of usage and exclusives. These are the ads that can make or
break a designer's reputation. With these ads it is very important that the concept, photo,
and model work perfectly to convey the 'image' that is wanted.
FASHION TEA-ROOM MODELING :This once was very popular (the '80s) in smaller markets. Usually it would be at ladies' luncheons where models would wander between tables wearing designer clothes from local fashion boutiques. The models describe the outfit they wear and where to buy it. Not big bucks, but a place to start and gain confidence in a small market.